Finally have Quality at Overture
Written by support on 火曜日, 7月 31st, 2007 in All, Yahoo, Overture.
Our company didn’t have a bad migration from Overture to the new Panama platform as many had in the US. Japan has been ported over to Panama completely & finally we have quality score. One of the accounts that I manage in Japanese had a significant decrease in cost after Quality score was in place.
I understand what Yahoo Search (Still Overture in Japan & Korea) is trying to do. On the Panama platform it’s becoming a global platform.
One thing I’m waiting for is to see if they will introduce the publishers network to Japan. Advertisers in the US go for Google but budgets for Yahoo Japan generally are 3 times what advertisers spend on Google.
There are already corporate tools being launched & if I go to the seminar for it I’ll let you guys know.
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