Japan SEM

Just got this Press Release about Blog De Baito. New Blog Review system from Sozon. The great thing about a blog review system that isn’t started from the US is that it doesn’t have to force bloggers to disclose post are paid reviews.

2007年5月31日
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Sozon Inc. introduces a new service, Blog de BaitoTM, which uses blogs for promotional advertisement.
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Tokyo, Japan, May 31, 2007 – (JCN Newswire) – Sozon Inc. has announced the release of a new product in their Internet Marketing product lineup, Blog de Baito™, which allows bloggers to blog on behalf of advertisers in exchange for a commission fee.

With Blog de Baito™, advertisers can achieve three objectives: natural online advertising, word of mouth and direct SEO friendly links to their websites. As the recent rapid increase of the Internet user, it has now joined the other four major advertising channels which are television, radio, newspaper and magazine. Therefore, web promotion has become a necessity in advertising.

Commonly-used forms of internet advertising include banner advertisements, Search Engine Marketing（Paid Listing Advertisements）and Affiliate Marketing; however, recent market trends have required companies and organizations to have more intimate relationships with individual consumers, whose comments and analysis of their services and products can have substantial influence. As such, Sozon developed Blog de Baito™, which allows bloggers to write about advertisers services and products on their blogs in exchange for a commission fee for the blogger, and natural promotion for the advertiser. (more…)