Japan SEM

This is a video I took while riding the subway here in Tokyo. It shows the use of suggested search in advertisements. Since Japanese in Japan don’t type in URLs because of high chance of mispelling it, or just can’t remember it advertisers came up with the solution of putting native Japanese suggested search in ads. It actually seems to be working because pro marketers I know say that since it’s in Japanese people are actually remembering the phrases & searching for them.

The next step of course is domains in native Japanese.