Japan SEM

It seems as though the Yahoo has been busy in the last 3 months upgrading the international sites to the Panama system.

So for Asia

Taiwan
Japan
Hong Kong
Korea

Are all upgraded to the Panama system.

Now let’s hope the continue to roll out new tools for it.
& get rid of the dang zip files made from the Reports.
csv, or excel format was really quick & easy to download & open.

Our company didn’t have a bad migration from Overture to the new Panama platform as many had in the US. Japan has been ported over to Panama completely & finally we have quality score. One of the accounts that I manage in Japanese had a significant decrease in cost after Quality score was in place.

I understand what Yahoo Search (Still Overture in Japan & Korea) is trying to do. On the Panama platform it’s becoming a global platform.

One thing I’m waiting for is to see if they will introduce the publishers network to Japan. Advertisers in the US go for Google but budgets for Yahoo Japan generally are 3 times what advertisers spend on Google.

There are already corporate tools being launched & if I go to the seminar for it I’ll let you guys know.

Baidu the Chinese engine has launched it’s Japanese search engine at Baidu.jp. The Baidu engine is currently without ads but I’m sure that won’t last for long. I have a feeling that Baidu is going to cut more into Google’s share of the Japanese market than Yahoo’s. Yahoo! Japan has the lead in Japan for search use.